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1. A Study on Factors Affecting University Students' Satisfaction with YouTube AI Recommendation System

LiuCun Zhu, Chao Wang, HaSung Hwang, Vol. 23, No. 3, pp. 77-85, Jun. 2022
10.7472/jksii.2022.23.3.77
Keywords: YouTube AI recommendation system, Satisfaction, TAM, Usefulness, preference suitability, privacy concerns

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